The evidence is clear—eating the right foods will lead to a longer, healthier life. We believe in feeding a diet that mimics what our pets’ ancestors would have eaten.
A Raw Diet is one that follows the basic concept of feeding foods that remain unaltered by any type of cooking process. It’s a diet that consists of ingredients that our pets are anatomically and physiologically designed to eat. It may seem unsavory, but cats and wolves in the wild eat a meat-based diet, consuming the muscle, organ meat, bone, and even some of the stomach contents of their prey.
As direct descendants of the Gray Wolf, dogs are not genetically designed to consume the 50% carbohydrate content of today’s processed pet foods; and cats—being obligatory-carnivores—can’t process them at all. Yet, in spite of their carnivorous design, both dogs and cats have managed to evolve over thousands of years, surviving on the meat and non-meat scraps and leftovers of human existence. Our pets have proven to be capable of living on a variety of foods.
However, the bottom line is that more research is coming to light now than ever before that the only way our pets can thrive and live long, healthy lives is by consuming fresh and unprocessed foods. They’re just like us!
Plus, knowing that dogs’ & cats’ anatomies and physiologies favor a more carnivorous diet can make it easier to recognize better food choices out there.
If your dog or cat is among of the millions of pets that are filling the waiting rooms of vet clinics with numerous issues like allergies, poor dental health, skin and coat issues, ear infections, and a host of other illnesses—it may be a good idea for you to consider switching them to a raw diet.